Major project report on Tata Motors and its marketing strategies
The concept
1. The Concept
Original Artist – Dizzee Rascal
Song Title – “Bonkers”
The concept of the video is I came up with different ideas to match
up with the song as I wanted to do something original, not some
you usually see in music videos. I included clowns in my media
music video because this isn’t really what you see in music videos
and it goes with the title as it is seen as strange and crazy. The
inspiration I got to make my music video is from Chemical
Brothers – Galvanize, I liked the idea of rebellious teenagers in
face paint dancing, trying to get into clubs etc. At first I thought of
clowns in my music video but then I thought of another video that
has clowns included that would give me inspiration.
In the first scene I want to film an over the bridge image, I wanted
to film the motorway with cars passing. My idea was to speed up
the cars going in fast motion. Also I filmed in my friend’s car in the
front window of him driving in fast motion as well.
The second scene I came up with was the park scene. I wanted to
film this in pitch black so it was in the evening, and use torches to
focus on the two clown characters’ faces. The objects we used
during this music video scene were the swings and the glow sticks,
for the glow in the dark effect.
The third scene was the estate scene, where the three characters I
included (Darren, James and Sam) was having fun, being rebellious
and doing crazy things as the title “Bonkers” suggests. Inside the
flat, I filmed the two characters (Darren and James) walking down
the stairs as they make their way outside. I thought this would be a
good opening to the song along with the car scene.
The fourth scene is the dance scene which includes three dancers
dancing outside near a red light. No effects were used for the red
light, I filmed this near a red light and that made the filming of this
scene really good.